Entrepreneur Development and Cooperatives Minister, Datuk Ewon Benedick attributed the success of the 31st International Franchise Conference Malaysia 2024 to the compelling business propositions presented by over 100 local and international franchise companies. — Bernama picKUALA LUMPUR, June 14 — The 31st International Franchise Conference Malaysia 2024 , held from May 30 to June 1, 2024, has successfully recorded potential business franchise investments worth RM716 million.
“A total of 16 international franchise companies from Saudi Arabia, Australia, China, the Philippines, India, Japan, South Korea, Singapore, and Thailand participated in the event.“FIM2024 was an ideal platform for industry leaders to showcase franchise business opportunities and foster business expansion both domestically and internationally through strategic engagements with prospective franchisees and investors,” he said in a statement today.