Forget how many carats — how ethical is your gold? As high-end consumers demand to know the origin of their treasures, some jewellers are ensuring they use responsibly sourced, eco-friendly or recycled gold.
Among the many certificates and standards claiming to codify “responsible” goldmining, two labels stand out. Such production remains limited — just a few hundred kilograms annually. Global gold output by comparison totals around 3,300 tonnes.Concerned jewellers are keen to ensure they can trace the source of their entire supply to an ethical production cycle and to firms certified by the not-for-profit Responsible Jewellery Council, which has developed norms for the entire supply chain.
“We are trying to maximise the proportion of Fairmined and Fairtrade gold — but their modest production is in great demand so the bulk of our sourcing remains recycled gold, certified ‘RJC Chain of Custody’,” says Claire Piroddi, sustainability manager for Kering’s jewellery and watches. Going a step further, using only precious metal from electronic or industrial waste is an original idea developed by Courbet, a brand launched just last spring.
“Studios such as ours that work for major names on Place Vendome are all certified,” Lemaire says, referring to an upscale square in Paris.
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