Fast food chains lean into value this summer. Will it be enough to boost their lagging stocks?

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Value is on the menu this summer as fast food restaurants attempt to turn around the narrative that their food is too expensive.

) have been leaning into value deals this summer in hopes of getting Americans to visit their restaurants more often and spend more when they do.

"What we found is an opportunity to give consumers an ... abundant meal at a price that everybody can afford, at $7,” Taco Bell chief marketing officer Taylor Montgomery told Yahoo Finance, also hinting that other chains' value offerings may not be as hearty. Burger King is “definitively” seeing positive traction from its $5 promotion, Hottovy noted, while Wendy’s ongoing $5 Biggie Bag and Frosty freebie seem to be luring customers in too.

"We suspect the answer will come in the advertising effectiveness — will it leverage McDonald’s $1 billion national advertising budget?" he wrote. "Should McDonald’s be able to stabilize traffic with value in 3Q the steady stream of new products in 2H24 and 2025 should kick off a substantial brand recovery."Anonymous sources say BMW is killing the 8 Series for a new 6 Series, and that there won't be a second-gen XM. Other anonymous sources say this isn't true.

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