What England's Euro 2024 disappointments can teach you about investment strategies: Sarah Coles

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It’s impressive how an England football team that finished top of its group in the Euros managed to get there in a way that came as a disappointment to half the country.

It’s a familiar feeling for any supporter, but regardless of who you’re following in the tournament, and how far they end up getting, you can at least take some consolation from the fact that at least the experience is teaching you valuable lessons about investment. Don’t have ‘favourites’ We can use the tournament as a chance to learn about the dangers of having a ‘favourite’.

If, for example, you invested in a fund that tends to hold its value better in falling markets but grow less in rising ones, you might be disappointed in performance at a time when markets have been rising. However, it’s only the long-term view that will give you the full picture.

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