understand the importance of PR to ensure their brand is positioned correctly with their target audience, some become impatient and demand leads.
Depending on your objectives and the intended target audience, content can take the form of thought leadership articles, case studies, white papers and blogs … and a mix is often most effective. With a growing preference for digital platforms, it extends to videos, podcasts and webinars. All these activities feed your brand visibility strategy.Focus on the people in your business, their skills and experience.
While those businesses not converted into leads may be seen as a waste of budget, this isn’t true. That serves as further foundational work, building awareness, trust and credibility – through e-mail marketing or re-marketing – to feed into a sales cycle that might just come around again once the buyer is ready, if the lead is nurtured effectively.It is crucial to define and design an optimal customer journey through your website.
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