How Industry Workers Think Gen AI Will Change Film Production Jobs

Beyond other labor impacts, implementing generative AI in entertainment content production will bring changes to creative worker skillsets, according to a survey developed by Variety Intelligence Platform in collaboration with HarrisX, fielded online by HarrisX among 150 U.S. media and entertainment decision makers from May 2-13, 2024.

Generative AI has the potential to create new efficiencies in content creation processes in the media and entertainment industry. As discussed in a separate, the majority of M&E decision makers say implementation or consideration of the tech is underway in some business areas at their companies. Increased productivity is the top benefit M&E decision makers anticipate from gen AI. A similar percentage of respondents anticipate gen AI will enable faster turnaround on some projects, further suggesting efficiency benefits.ficiency gains, with 27% expecting gen AI to improve the quality of work. The truth of that expectation depends on theYet ethical implementation is critical for M&E businesses to avoid downstream liabilities from gen AI use.

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