The Major Beauty Trends On The Horizon According To Market Research With the revolving door of microtrends and the onslaught of social media “discoveries,” making sense of the beauty market is no easy task. Even the most beauty enthused follower can get exhausted keeping up with the constant aesthetic changes and product launches. Looking ahead isn’t just about trend chasing, it’s about predicting the next wave of perception shifts based on what’s happening in the world around us.
Not only do we regularly offer our favorite SPF recommendations and sunscreen usage tips, but we also approach sun care holistically: Encouraging folks to be smart about their time in the sun, advising people to consume a diet high in photoprotective antioxidants to help bolster the skin’s defenses, and advocating for regular derm visits. We do this across channels, including on our Clean Beauty School podcast, on TikTok, and in our newsletter, The Long Game.