Is Ozempic Destroying the Plus-Size Fashion Market?

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Increased usage of the popular weight loss drug looks be having a negative influence on size inclusive fashion.

The rise of weight-loss drugs like Ozempic has not only changed the way individuals approach their health and weight management but is also having a significant impact on the fashion industry.As the popularity of weight-loss medications increases, the plus-size fashion market is experiencing notable shifts.

'They said they 'have always come across customers who are on a weight loss journey' since the shop opened in 2015.They explained that they have been hearing about Ozempic for some time but that they are 'not sure that it's unlike any other diet drug or craze that will come and go.'They added that, 'the crazy thing about selling clothes to people who are losing weight or have lost weight is that more often than not they come back having gained that weight.

 

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