FILE PHOTO: An influencer poses with Samsung's new Galaxy S24 Ultra model phones offering AI functions at the Galaxy Unpacked event in San Jose, California, U.S. January 17, 2024. REUTERS/Loren Elliott/File Photo
FILE PHOTO: People look at the new iPhone 15 Pro as Apple's new iPhone 15 officially goes on sale across China at an Apple store in Shanghai, China September 22, 2023. REUTERS/Aly Song/File PhotoGlobal shipments grew for the fourth consecutive quarter, according to the research firm, as smartphone makers look to artificial intelligence to entice price-wary consumers and capture a larger market share.
"As Apple and Samsung both continue to push the top of the market and benefit the most from the ongoing premiumization trend, many leading Chinese OEMs are increasing shipments in the low end in an attempt to capture volume share amid weak demand," Popal said, adding that the share of mid-range devices is challenged, as a result.Apple held its developer conference last month where it showcased new AI features for its iPhones powered by OpenAI's ChatGPT.
Samsung also held its Galaxy Unpacked event last week where it announced new models for its Galaxy fold and flip as well as new AI features.Samsung held the first spot with an 18.9 per cent share of shipments in the second quarter, followed by Apple with a 15.8 per cent share and Xiaomi with 14.8 per cent.
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