Business Career Disinformation & How To Exploit It

Business gurus, pundits and thought leaders lead a comfortable life saying things that aren’t true and never saying out loud what they absolutely knowtrue. They know that “best practices” are mostly irrelevant to the blood sport of “business.

In order to succeed, you have to shed most of what you believe about how business actually works, what your company wants you to believe about loyalty, and traditional career strategies you may have consciously or unconsciously adopted to succeed. What else? Most of what you believe about the relationship between performance and compensation is wrong, and the career momentum you probably feel is fake. Instead, success is about reinvention and career pivots, not long, slow straight lines.

There’s also the cost. Consultants cost a small fortune to engage. They’re also often engaged because they provide air cover to internal decision-makers: they’re blamable when the advice craters.‘Are You Ready?’—Elon Musk Fans Wild Rumors Donald Trump Will Create A U.S. Bitcoin Strategic Reserve And Trigger Crypto Price Chaos

The first step is to define “brains” versus “brawn” in detail, and make sure the brains stay home. Do you really want to pay someone tons of money to tell you how to think? Make sure you own as much of the substance as you can. Exploit strategic consultancies for what they bring to the table – optics and some brawn – but never completely default to their domain expertise, especially when they tell you what you already know.

Look what happens when a company is breached. While the company’s reputation suffers somewhat – because breaches are so commonplace – impact to their reputation is minimal and short-lived. The auditors then arrive to inspect everything and declare that the company did its best to prevent the breach. Sometimes there’s a fine, even a large one, but often there’s not, but the fines are generally a tiny percentage of annual revenue – and then the insurance company writes a check.

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