Already a subscriber?A swarm of students waits in the classroom at Harvard Business School’s McCollum Hall to take selfies with Anita Elberse.
Elberse has just wrapped up her final classes of the session, including one on a more new-age cultural specimen – YouTube megastar MrBeast. Matte Babel, the chief brand officer of Drake’s production company, takes issue with some of MrBeast’s ad revenue numbers, then casually pivots to suggesting he and Elberse come up with a case study on Drake’s business.
“From the get-go,” she says, “I had the sense that I want to mix the talent side – the artists and athletes – with the executives.” “Course complete!” declared Fixer Upper moguls Chip and Joanna Gaines on Instagram the same year, next to a photo of the couple wearing Harvard letter sweaters and holding up diplomas. Elberse is back in her office a few days after that end-of-course lunch, sipping tea to recover her voice after “inhaling chalk for four days”.
Business Business Latest News, Business Business Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
God complexes and playground bragging rights: the school pen licence was serious businessIt’s a right-of-passage that shows how trivial things can linger into adulthood – or that we’re all a bit dramatic when it comes to nostalgia
Read more »
Traveller Letters: If it’s empty, why can’t I use the business class loo?“Surely, a common-sense approach to safety and passenger welfare prevails over exclusive, business class toileting.”
Read more »
The six coolest new business class seats set for take offThese are the best new premium plane seats to look out for in the months ahead—and details on how to find them.
Read more »