McDonald's $5 meal is 'cannibalizing' its business: Analyst

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Mcdonald's News

Meal Replacement,Equity Research,Grocery Prices

McDonald's (MCD) second quarter results missed expectations across the board, with global same-store sales decreasing 1%, marking the first quarterly decline...

with global same-store sales decreasing 1%, marking the first quarterly decline in that metric since fourth quarter 2020, during the COVID shutdowns.

I mean, I do think there's some weakness here every year in breakfast, but I think it's not specific to breakfast.I think there's still still a little bit of a normalisation in terms of hours, frankly.It's just that, you know, now there's a little bit more labour availability.I know that You mentioned that the $5 meal was cannibalising the rest of the menu.

So, uh, every time grocery prices are lower, you essentially have a third of your customers eating out less or or using.Uh, you know, the $5 meal was supposed to be an answer to that problem.Frankly, uh, because it's also canalising the higher income customer that doesn't really need it.Come on, let's just be real.

SACRAMENTO, Calif., July 29, 2024--Propel Fuels, Inc. , a leading retailer of low-carbon fuels at stations throughout California, shared today that its trade secret misappropriation case against Phillips 66 Company has been scheduled for jury trial on August 26, 2024, in the Superior Court of California, County of Alameda, located in Oakland, California.

 

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McDonald's posts earnings miss as consumers tighten walletsMcDonald's (MCD) reported second quarter results that fell short of analyst expectations on both the top and bottom lines. Adjusted earnings of $2.97 per...
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