James Blake is breaking free from the music industry, and he wants to help others do the same

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James Blake no longer has a major label deal, so he's becoming an 'armchair expert' in the ways of the music business. He shares what he's learnt, and what's coming next.

Since his early bedroom recordings made a splash in the late 2000s, the British musician's brand of soulful post-dubstep has won him a huge and devoted audience.

An underrated benefit of being an armchair expert is that you can often break things down to the nub of the issue "After playing to hundreds of thousands, if not more than a million people in my lifetime, I had about 25,000 emails of people that I could send an email and say, 'Hey, I'm doing this thing', or 'Hey, I've got this record coming out', which makes us completely reliant on social media.

For years, artists have been told they can just recoup their dwindling physical album sales with funds raised from touring. But that's not as easy as it seems. It's not a purely selfish endeavour — Blake fully intends on sharing what he learns as he navigates the world of being an independent artist. Beyond that, Blake still needs to work on how he proceeds creatively. Without a label to chase him for new music and a team to assess what they think might resonate with his fans, it's all down to the artist to make those calls.

 

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