How Japan's Auto Industry Became Two Factions To Survive The EV War

'Coming together is a beginning,' Henry Ford once said. 'Keeping together is progress. Working together is success.' Japanese automakers, the behemoths of automotive mass production, have fallen behind in the electric vehicle race. Eyeing burgeoning Chinese, American and Korean carmakers, they’ve realized that uniting is the best way forward. Now one coalition is led by Toyota. The other is led by Honda.

Its CEO Carlos Tavares threatened last week to kill any of these brands that don’t make money. 'If they don't make money, we'll shut them down,' Carlos Tavares said. He didn’t single out any particular brand, but sources told Reuters that Stellantis could try to sell Maserati and kill off Lancia or DS. Chrysler and Ram, both headed by industry veteran Christine Feuell, may not be on the immediate chopping block, but they face an uncertain future.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Japan’s Ministry of Economy, Trade & Industry Publishes Report on the Current State of Music IndustryJapan’s Ministry of Economy, Trade and Industry (METI) has published a report on its music industry.
Source: billboard - 🏆 112. / 63 Read more »

How Japan has avoided the gaming industry’s persistent layoffsAs the gaming industry suffers from ongoing layoffs, developers at Japanese companies like Nintendo and FromSoftware have been largely unaffected.
Source: verge - 🏆 94. / 67 Read more »

EPA’s strict new rules will upend the auto industryThe Biden administration’s new EPA rule on tailpipe emissions would effectively ban gas-powered and even traditional hybrid vehicles by 2032. That’s an...
Source: dallasnews - 🏆 18. / 71 Read more »

Biden tosses electric lifeline to auto industryThe money via the 2022 climate law is among the most direct White House attempts to fuse manufacturing and climate policies.
Source: axios - 🏆 302. / 63 Read more »

Biden tosses electric lifeline to auto industryThe money via the 2022 climate law is among the most direct White House attempts to fuse manufacturing and climate policies.
Source: axios - 🏆 302. / 63 Read more »

Trump vows to end electric vehicle mandate and revive U.S. auto industryThis is additional taxonomy that helps us with analytics
Source: MSNBC - 🏆 469. / 51 Read more »