FreshDirect beat Amazon to the grocery-delivery business by years. Take a look inside its sprawling warehouse.

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Business Insider toured FreshDirect sprawling base in the Bronx, which features both the company's corporate headquarters and a distribution hub.

Áine Cain / Business InsiderOne of the most striking things about the distribution center is FreshDirect's focus on keeping produce fresh.Crawford and Knoll said that different perishables require different temperatures in order to stay fresh. The perfect temperature for a tomato isn't the same as the perfect temperature for a banana, for instance.

"But McInerney said he's not worried about online retail giants like Amazon jumping into the grocery delivery business, namely because FreshDirect has"years of trial-and-error" under its belt."We talk every day internally about our biggest competition," he said."The biggest competition is ourselves. We really believe that if we execute on what we promise every day, that's what we need to focus on, as opposed to what anybody else is doing on the outside.

 

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