Micheline Maynard has focused on the business world for much of her career. Also known as Micki, she has been a writer and editor at news organizations including The New York Times and NPR, and is the author of six books, including her most recent, Satisfaction Guaranteed: How Zingerman's Built A Corner Deli Into A Global Food Community.Eyes in the food world widened this week with a big merger that links two major players in the world of candy and snacks.
The deal comes just as trends in snacks are moving faster and becoming more intercontinental than ever, thanks to video platforms such as TikTok. International flavors from Asia, the Indian subcontinent, and Latin America are pushing companies to become more imaginative, saysThough Mars has primarily been known for its sweets, Konanahalli believes the merger will send the bigger company in the direction of savory flavors.
Healthier foods are also in vogue, which Konanahalli thinks was a driver for the deal with Kellanova. It brings energy bar brands like Nutri-Grain and RXBar to the Mars portfolio, which looks to be a big plus with Millennials, Gen Z, and even younger shoppers. Consumers are reading labels more closely than ever before, looking for clues that products use sustainable ingredients and are manufactured with minimal additives.
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