Peloton to ruin the secondhand market by charging a $95 ‘used equipment activation fee’

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Peloton News

Activation Fee,Secondhand Market,Peloton Bike

Lawrence is a contributing reporter at Engadget, specializing in our AI overlords, musical doodads and, of course, garden variety gaming and tech. To that end, Lawrence once lost badly in multiplayer Mario to Nintendo’s own Shigeru Miyamoto, who laughed gleefully as he threw him down a pit.

, and we all know what companies do when that happens. They take it out on consumers. To that end, the exercise machine maker just announced it will be charging a $95 “used equipment activation fee” to anyone who buys one of its machines on the secondhand market,The company made this announcement in its Q4 2024 shareholder letter.

Also, the $95 fee doesn’t apply to those who buy refurbished machines directly from the company or from any of its third-party distribution partners. It’s only those who sell or buy via traditional used equipment channels who gotta pay the troll toll. This isn’t the only move that Peloton has recently made that could be seen, through a cynical lens, as nickel and diming consumers. It upped subscription prices for those who. There’s still a free tier, but it doesn’t offer access to any live classes.

 

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