Foul-mouthed superheroes, babbling Minions and plenty of Anxiety have propelled this summer's box office past the winter and spring theatrical doldrums, marking one bright spot in an otherwise industry-wide gloom. Boosted by a bevy of sequels, the summer's gross box office receipts is projected to total roughly $3.6 billion through the Labor Day weekend, according to Paul Dergarabedian, senior media analyst at Comscore.
The people are saying, 'If you build it, we will come,'' he said The box office showing for Pixar and Marvel was significant, as the key Disney brands have struggled to consistently deliver in recent years. The House of Mouse’s uncharacteristically weak post-pandemic track record was one reason box office analysts drastically lowballed opening weekend projections for “Inside Out 2.