Underdog Sports has announced an investment in the Game Safety Institute, a responsible gambling company based in the United States. This is the next phase of its GuardDog fund, which launched in 2023.."They require wide stakeholder engagement, R&D funding, and time. GuardDog is therefore a critical initiative as it supports the most innovative new RG ideas with not only capital, but access to a range of industry expertise. We are delighted to be partnering with Underdog.
"The majority of investment and innovation in RG over the past 15 years has been centered on solutions focused on the player. As these initiatives start to mature, we anticipate increased regulatory and industry focus on product safety.
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