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Wee: Chinese companies see potential of halal products

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RENOWNED sporting, luxury and retail giants – Frasers Group plc has just debuted its first Sports Direct flagship store in Mid Valley Megamall, Kuala Lumpur.

SHANGHAI: Despite the stringent procedures to obtain Malaysian halal certification, Chinese companies are willing to undertake the process so that their products can penetrate the bigger market, says Datuk Seri Dr Wee Ka Siong.

“They acknowledge that Malaysian halal certification is one of the most recognised in the world. They want a credible brand to certify their products. The Deputy Prime Minister had described Dr Wee as “special adviser” to participants of the roundtable dialogue and also at the Malaysia-China Halal Business Forum held yesterday.

He said during what he described as “heart-to-heart” discussions with the company representatives, they were keen to invest in Pahang, adding that the state had three dedicated halal hubs in Gebeng, Gambang and Bentong.

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