Making connections: His family soya sauce business grew after Wong took over from his father in 2006 and started selling online.Adrian Wong Chee Yun cut short a fledging sales career in Kuala Lumpur and returned to Bentong, Pahang, to run his family’s Cap Tangan soy sauce business in 2006.
Wong, who holds a food processing and bakery diploma, attributes part of their success to the sauce’s rich Japanese-Kokumi concoction that gives a winning blend of umami and rich-tasting sweetness. Dr Wong who has led the project since 2016 points to Wong’s willingness to embrace suggestions to improve his business that allows it to go online.Under the project, a slew of faculties under the university offer their expertise ranging from improving business processes, marketing, sales, and how to do business on e-commerce platforms and gaining traction on social media.
Launched on Nov 23, 2017, at the university’s Sungai Long campus by MCA President Datuk Seri Dr Wee Ka Siong, UNVEP seeks to help SMEs and SMIs promote their local and food products through e-commerce platforms such as Shopee and Lazada. Wong: There is a general resistance to change and digitalisation among Chinese new villages to going the e-commerce way.
Most of the operators he says are not of a generation that is familiar with using social media or modern information technology.
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