Trump will soon be able to sell shares in Truth Social’s parent company. What’s at stake?

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Former president’s lock-up deal looks set to expire later this week

For all the debate about just how rich former President Donald Trump is, one thing is clear: His ownership stake in Trump Media & Technology Group (

Trump entered into the lock-up agreement in March, when TMTG merged with a shell company named Digital World Acquisition Corp. and took its place on the Nasdaq stock market. Truth Social is marketed as the antidote to mainstream social media apps, which Trump and his supporters say discriminate against their views and limit free expression, said Roxana Muenster, a doctoral student at Cornell University who studies the far-right and digital communication. Its audience, she added, is mainly Trump’s MAGA base. “There is also a lot of hate speech and extremism on the platform due to their lax approach to content moderation.

In its latest quarter, Trump Media said it also incurred $3.1 million of technology consulting and software licensing expenses, mainly related to its software licensing agreement to power its new TV streaming service called Truth+. Beyond that, though, Trump is a huge draw for TMTG’s stock himself. A stock is generally worth whatever the latest and the next buyer will pay for it. Investors would likely be less willing to pay higher prices for TMTG stock if its main draw were selling his own shares of the company.At the Friday press conference, he said he would not sell when the lock-up lifts. He said he does not need the money.That caused a mini-rally for the stock of 11.8%.Yes.

“With founders or large shareholders, such as Donald Trump, it is common for them to sell a modest fraction of their shares in order to diversify,” Ritter said. “It is unusual for them to sell a large fraction of shares as soon as they can.”No, says Ritter, who believes TMTG’s stock price is too high relative to how much money the company is making and looks set to make.

 

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