'We hugged each other and sobbed': Ground Floor Coffee owner on decision to close home-based business and open cafe

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When Hasif and his wife decided to shutter their Instagram-famous home-based business Ground Floor Coffee (GFC), it was a bittersweet moment. For those unfamiliar with the name, you may remember it as the coffee joint in Pasir Ris where orders were taken and collected from an HDB flat window — yes, that one.

'We hugged each other and sobbed': Ground Floor Coffee owner on decision to close home-based business and open cafe

But few may know why they closed, since he'd never publicly posted of the difficulties that he had with managing the home-based business . With his back seemingly against the wall, Hasif shared that he finally had to sit down with his wife to discuss the issues faced. They'd announced the closure of their HBB on Aug 13 without giving away any future plans, but by then, Hasif and his wife had already begun scouting for possible locations for the cafe and had earmarked some locations they loved. However, nothing was set in stone yet.

 

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