As generative AI technology advances and produces more realistic outputs, it will increasingly change how we interact with technology and media. As such, the companies developing generative AI technology align on adequate standard processes for disclosing, labeling, and managing concerns around generative AI.
Companies should address trust and safety concerns surrounding AI-generated content by incorporating principles of Responsible AI and disclosure standards into the product’s design. This ensures that safety is considered from the product’s inception throughout the development lifecycle.
While key trust and safety concerns will likely differ between the businesses developing and those leveraging AI tools, at HeyGen, we combine automation with a human-in-the-loop approach to moderation. Our main concerns are identity authentication and ensuring that content generated on our platform is appropriate and in line with content guidelines.
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