“It’s a unique proposition in the market—one that incorporates our device-agnostic, data-free, and rewards solutions. This combination enables businesses to drive immediate engagement regardless of content or user journey, with measurable attribution,” saidWith access to MTN’s extensive user base of over 38 million subscribers in South Africa, these advertising solutions offer an excellent opportunity to reach a diverse audience across all demographics and device types.
“We are thrilled to pioneer the MTN Ads solution and continue to contribute to the growth of South Africa’s digital advertising ecosystem,” said“MTN’s vast network and rich data insights, combined with Aleph’s expertise in digital advertising, will empower businesses to connect with their target audiences in a more meaningful and effective way, helping to accelerate the transfer from offline to online GDP.
“In today’s challenging economic climate, businesses are seeking a greater return on advertising spend . We believe this partnership will enable businesses to unlock the full potential of digital advertising in South Africa,” added Newton.38% of South African respondents to a recent Aleph survey claimed that they learn about new products via ads that play before online videos they’re watching, highlighting the importance of digital and internet advertising.