Bertelsmann and Guy Oseary Back Market Research App That Pays Teens to Pick Their Brains

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Bertelsmann and star manager Guy Oseary are backing [cafeteria], a new market research app that pays teens to opine on what they want from top brands.

, have led a multimillion fundraising round for , a new market research app that pays teens to opine on what they want from top U.S. brands.

soft-launched three months ago and now has a few thousand users in 39 U.S. states and 60 cities. On average they spend five minutes at ’s virtual “tables” — chat rooms where they answer artificial intelligence-generated questions either by text or voice note. While teens do earn money for providing feedback, Malhotra said they do not expect this to be a major money-making endeavor for its participants.

The seed funding round was led by Collaborative Fund, investors in Beyond Meat, Lyft and Sweetgreen, and Imaginary Ventures, investors in Skims, Glossier and Daily Harvest, followed by Oseary, an early investor in Peloton who leads the

 

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