52-year-old CEO's ‘stupid' strategy nearly broke his company after a hurricane—now he's worth $9.5 billion

  • 📰 NBCPhiladelphia
  • ⏱ Reading Time:
  • 59 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 27%
  • Publisher: 51%

News News

Business Business Latest News,Business Business Headlines

Raising Cane’s is a multibillion-dollar restaurant chain. But co-founder Todd Graves’ early, risky strategy nearly imploded the business when…

The Moment series, where highly successful people reveal the critical moment that changed the trajectory of their lives and careers, discussing what drove them to make the leap into the unknown.of $9.5 billion. But nearly two decades ago, Hurricane Katrina almost wiped away the entire company — a position Graves was only in due to his own self-proclaimed"stupid financial strategy," he tells CNBC Make It.

Here, Graves discusses the panic he felt as he watched New Orleans' levees break, what he learned about handling crises of any kind and how to avoid the same financial mistakes he made. I gathered the team, explained it all to them and said,"I'm sorry I put us in this bind." I also said,"Our crew members need jobs. We also need to be open for the communities. People need a hot meal when they're redoing their houses, right? And we need to save the company. We're in a bad financial situation, so we need to get after it."

I could've gone back and offered equity, but I didn't want to say,"Hey, I screwed up with your money" — even though they knew, I showed them everything. And I just did not want to equity. The reason why I own so much of my company, versus some other people, is: I was very risk tolerant. Risk did not bother me at all.

Did nearly losing your business change your definition of success? What do you consider"successful" now? You can become successful enough to help others become a success, and others to be happy. That's the American dream to me.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 569. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Billionaire founder of Raising Cane's Chicken Fingers: One ‘stupid' strategy nearly cost me my business“My dream almost just went away,” recalls Raising Cane’s Chicken Fingers founder Todd Graves, after he made this financial mistake while…
Source: NBCLA - 🏆 319. / 59 Read more »