While Ben Collins, The Onion CEO and former disinformation reporter, tells Vanity Fair that the takeover is “maybe the funniest joke of all time,” the move has also garnered a sense of “poetic justice” for John Feinblatt, the president of Everytown. Jones was forced to sell Infowars and all of its property in a court-ordered auction after using his platform to spread rampant misinformation about the 2012 shooting, repeatedly referring to the tragedy as a “hoax.
John, how do you view this collaboration? John Feinblatt: Ben got it right. We’ve both been so concerned and devoted to this issue of gun safety and addressed it in very different ways. We’ve got at Everytown the facts, the research, the storytelling at our fingertips, and they’ve got the audience and a new way of messaging, particularly to Gen Z. We felt like we both had assets that if we couple them together, we’d each be stronger.