2024 Autoweek Vanguard Award, Company

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VANGUARD AWARDS News

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While EV sales cooled, Toyota charted its own path to reduce emissions. The Japanese automaker wins an Autoweek Vanguard Award in the program's second year.

The automotive world was pivoting toward battery-electric vehicles a few years ago, and just about all the major automakers we climbing onboard. BMW, Mercedes-Benz, General Motors, Ford, and others announced ambitious plans to convert all or a portion of their fleets to EVs by a certain deadline. They all wanted to be Tesla.Conspicuously quiet through it all was Toyota Motor Corp.

Toyota’s hybrid vehicle lineup blows every other automaker out of the water: 29 models in all, including Lexus, and many of these are new this year: Tacoma, Tundra, Highlander/Grand Highlander, Sequoia, Camry, Corolla, and RAV4.And these new models are hybrid only: the new Land Cruiser, Crown, Crown Signia, Sienna, and Prius.

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