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Equity and social justice issues are really top of mind for younger consumers. You ignite the younger demographics when you show your company cares about the issues they care about. The climate, for example—we want Gen Z to know we care about what happens to them and to the Earth. Meet them where they’re at. Make a stand for social justice in an authentic way, and it will uplift your brand. –
What’s worked for me is focusing on long-term influencer partnerships rather than short-term campaigns. We create a deeper connection with younger audiences by building genuine relationships with influencers who align with the brand’s core message. This builds trust and brand loyalty, ensuring the content resonates beyond fleeting trends while staying adaptive to changing consumer interests. –
Don’t get caught up in age. While trends and clickbait draw the attention of younger audiences, quality will always reign, not only with imagery and writing, but also in what you say. Younger consumers crave personality and authenticity, so ensure you share stories of value with them.