— founded by Ben Winston, James Corden, Leo Pearlman, Ben Turner, and Gabe Turner — have officially inked a deal to merge their companies together, creating a powerhouse player in unscripted, live, and branded entertainment content.
“We believe we will be the best in live and one of the best in unscripted, focusing on sports and formats and others,” Carter says. “And though both of us have done a little bit in scripted TV and film — and we will continue to do that — we really believe coming together, we can be the biggest and the best in those two categories while still building the others.”
Sports and live, event-style programming are two big pieces of that puzzle. Both companies are in each space, with both docuseries and live shows. And both areas are poised for growth as streamers and TV networks look to pair their increasingly expensive sports rights with companion programming, and seek to develop live, must-see programming for viewers and subscribers.