Film industry significantly boosts SA’s tourism economy

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The film industry is an important source of foreign investment for South Africa's tourism sector, contributing over R2.5 billion this year.

The film industry is expected to boost South Africa’s tourism economy in 2025.Figures for the last year highlight the value of this important sector for the local economy.It is the ultimate canvas for filmmakers and a gateway to unparalleled economic opportunities.Hence theBetween November 2023 and June 2024, foreign film production investments totalled R2.52 billion.continues to dominate, attracting approximately 80% of foreign-funded projects, while Gauteng anchors local production efforts.

“It is also important to note that film production has a strong multiplier effect. It has been estimated that for every Rand spent on film production in South Africa, an additional R2.50 is generated in the local economy,” says Bobby Amm, CEO of CPASA . “The financial impact of international productions reaches far beyond the film sector. Our unique locations, skilled crews, and competitive exchange rates have positioned South Africa as a top destination for global film projects. This activity not only fuels job creation but invigorates local businesses and fosters growth across multiple sectors. With the right support, the South African film industry will continue to catalyse economic expansion and international tourism.

 

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