Google has been accused of holding a monolopy over online advertising technology.In the closing arguments of a second antitrust trial against Google, the US Justice Department says "Google rigged the rules of the road" and created a monopoly over the online ad market.
Google lawyer Karen Dunn said DOJ had not met its legal burden and was asking the judge to disregard antitrust and overrule key precedents.Photo shows The colourful Google logo against a white wall. This latest skirmish, also brought by the Justice Department, focuses on ad technology — the complex system determining which online ads people see when they surf the web.The government alleged that Google controls the auction-style system that advertisers use to purchase advertising space online.The government alleged that Google controls the auction-style system that advertisers use to purchase advertising space online.
Another DOJ lawyer, Julia Tarver Wood, compared the case to the Charles Dickens novel A Tale of Two Cities, and said US Judge Leonie Brinkema had to decide whether to adopt the DOJ or Google version of the state of the ad market.Google says it does not dominate She warned that if Google were to lose the case, the winners would be rival tech giants such as Microsoft, Meta or Amazon, whose market share in online advertising "is ascendant as Google's share is falling."