Pepkor increases market share in prepaid handsets

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Pepkor News

PEP,Ackermans,Pieter Erasmus

The group now sells seven-and-a-half out of every 10 prepaid smartphones in SA, it says.

Pepkor has reported progress in driving digital inclusion across SA with affordable mobile technology.

Pepkor is a South African-based investment and holding company focused on the discount and value consumer retail and fintech markets. The majority of operations are in SA, extending to other African countries and Brazil.Pieter Erasmus, CEO of Pepkor, says the group’s strategy of offering value-driven, accessible products, while broadening its reach into key growth areas, has produced tangible results, supported by strategic decisions and disciplined execution.

The results show Pepkor also reported progress in driving digital inclusion across SA, providing affordable mobile technology. It explains that FoneYam, which provides smartphones on a rental basis, reached one million customers and now exceeds 120 000 monthly activations, bolstering Pepkor's aim to bring connectivity to underserved markets.

It reported a gross profit margin improvement of 190 basis points, rising to 38.3%, underscoring Pepkor's capability to grow profitably without relying on additional discounting.

 

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