Colorado cannabis companies have a new strategy to attract more hesitant customers: weaker weed

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Megan Ulu-Lani Boyanton reports on the business beat at The Denver Post. Previously, she worked in Washington, D.C., as a Capitol Hill reporter at Bloomberg Government, covering agriculture and trade policy. Megan received her master's in mass communication from Arizona State University.

Packager Gabby Jedryczka places five gummies in each tin on the production line at Dialed In Gummies in Denver on Nov. 12, 2024. The company fills 5,000 units a day and makes a quarter-million individual gummies per week at its facility in Denver. It specializes in small sous-vide batches and solventless rosin gummies.

is legal in 24 states and Washington, D.C. At the national level, outgoing President Joe Biden’s administration has put into motion theBut a strategy that’s helping cannabis companies expand their appeal is the development of less potent products. He recognizes that potential consumers sometimes believe 10 milligrams of THC “is too much for them,” Vansluys said. “And because there aren’t a lot of other options, they aren’t even entering into the market.”

Wana Brands will continue to explore cannabis solutions for pain, anxiety and sleep, Hodas said, as well as to create new flavors and product lines for heavy-dose consumers.For new and prospective customers, “budtenders” at the counters of Sun Theory’s dispensaries can suggest products with higher amounts of calming CBD.

 

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