The influencer lawsuit that could change the industry

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A first-of-its-kind lawsuit between Amazon influencers Sydney Nicole Gifford and Alyssa Sheil could rewrite the laws of copyright and flip the creator industry upside down. Who owns the “clean girl” look?

Alyssa Sheil has what some would consider a dream job: she shops online for a living. Every day, an Amazon delivery truck pulls up to her home to drop off jewelry, handbags, desk chairs, fake plants, and transparent birdhouses that allow you to see the inhabitants make a home inside. So many packages arrive in a week that she doesn’t know the exact number when I ask. Some of these items suck.

During the Cyber Monday sales event in 2023, Gifford claims Sheil listed “a substantial number of the exact products” on her storefront shortly after she did, including a four-piece bowl set and checkerboard throw blanket. On Amazon itself, Gifford says Sheil posted photos modeling a knit sweater set a few days after her — striking a similar pose and promoting the same product, according to exhibits filed in her complaint. “Searching for new products on Amazon takes a long time.

 

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