on Nov. 30, Amex is hosting its “Shop and Stroll” pop-up market activation with a performance by Noah Kahan in Charleston, S.C. The company is also pledging to aid in the recovery of small- and medium-size businesses impacted by
The survey was conducted by Teneo on behalf of American Express with more than 1,000 American adults and more than 500owners said they are optimistic this season — up from 83 percent for 2023 — with 87 percent predicting stronger holiday sales this year versus last year. A total of 85 percent of consumers are most likely to Shop Small this holiday season — with 88 percent of Millennials and Generation Z. Amongst those shopping on Small Business Saturday, twice as many Millennials and Gen Z consumers said they plan to spend more this year than last year compared to Gen X/Boomers .
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