A company has developed an AI image-recognition model that can identify a fake designer product from a single photo — with luxury fashion brand Lacoste becoming its first customer.
The company claims the technology can combat the counterfeit black market, which makes up an estimated 2.5% of global commerce and costs businesses billions annually.reports that Vrai AI launched its software earlier this month and its first client is Lacoste, the designer brand known for its iconic crocodile logo, which often makes it a prime target for counterfeiters.
Stork says that Vrai AI takes a more nuanced approach, analyzing subtle details that are harder to detect. Stork, who is renowned for his work at the intersection of AI and art, has applied similar techniques to uncover forgeries and identify uncredited contributions in historical paintings.
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