A budding business owner has shown the potential in her town's high street after opening a second shop across the road from her women's fashion store. Pretty Swish's Cheryl Harrison has taken the plunge to open a shoe shop in Grosvenor Road, in the heart of Ripley town centre, after realising her brand was capable of selling more than just women's clothing.
Swish Shoes will help "meet the demand" for stylish, comfortable ladies' and men's footwear in Ripley. With the opening of this new shop, Cheryl and Val are looking forward to continuing to provide existing and new customers with a high-quality service and a great selection. "I have loved my time in Ripley over the years and we have a wonderful and loyal set of customers who are a delight to work with. They make everything so easy and we are proud to provide them with the service they need. Even though we are not on the main stretch of Ripley, people still trudge around to us, and we like to think that's a result of what we do.