Palmer Luckey’s Defense Company Is Selling Loot Boxes of Drone Parts to Its Fans

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Luckey is looking to reshape the defense industry with anime waifus, loot boxes, and Hawaiian shirts.

made by the defense contractor Anduril. At $1,500, the bit of drone is selling for far more than any of the nerdy replicas.

I admire the marketing here. It makes my gamer brain itch. Every “relic” is bagged and tagged. They’re in vacuum-sealed clear plastic with a sticker in the bottom left-hand corner that indicates weight and rarity. As the rarity changes so does the color of the sticker. An aluminum plate The new gear store is for normie Anduril fans. Real heads know that licensed Anduril merch landed earlier this year on the—an online shop where people can buy military-style clothing. KommandoStore licensed the Anduril weapons Ghost and Altius, turned them into anime waifus, and produced a short visual novel about the characters that it put up on YouTube.

 

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