James May says 'Barbie pink' Jaguar is not 'radical enough' as iconic car company defends rebrand

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James May has branded Jaguar’s new “Barbie pink” all-electric car ‘not radical enough’ as the iconic brand faces backlash over its new rebrand.

Jaguar unveiled its new concept car on Tuesday, with its bright pink paint job, wide wheels and all-electric engine leaving some fans feeling as though the brand has left them behind.The Type double-zero - which is a concept car - is the result of “brave, creative” thinking, company bosses have said.The British car maker sparked widespread controversy last month when it unveiled a series of dramatic changes ahead of becoming a fully electric brand.

“There is nothing woke about it being painted pink, there is a baby blue version as well.”“Jaguar has sold a tiny number of cars compared to BMW, Mercedes and Tesla, it had to do something.”“The people who are complaining are people who are stuck and they don’t actually buy Jaguars because nobody does.”Images of the car sparked a mixed response online. One person said: "00 is how many you'll sell. Beyond ugly.

 

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