When my wife and I were deciding where to make our long-term home, we flipped a coin. Heads, we’d stay in London. We had both moved to the city to study in the early 2000s; it’s where we first met and I started my career. Tails and we’d move to the South West. The coin came up heads. But in the moment of flipping, we both realised we preferred the idea of moving away. Bath is where we ended up.
This started the slowdown in central London but was quickly added to by the introduction of the additional higher rate on additional dwellings tax in March 2016 along with tougher regulation on buy-to-let mortgages and the phased removal of interest relief for higher-rate paying landlords from 2017.