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Swift's daily impact on Vancouver may have exceeded 2010 Games, says industry figure

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Taylor Swift’s three-night run at BC Place, closing out the pop star’s global Eras Tour, generated daily economic impact for Vancouver that could rival the 2010 Olympics and smashed data streaming records, industry figures say.

Taylor Swift performs during the Eras Tour concert, in Vancouver on December 6, 2024. THE CANADIAN PRESS/Darryl Dyck

In comparison, a sold-out, highly anticipated Vancouver Canucks playoff game brings an estimated $3 million a day in economic impact, Tostenson said. Tostenson also said Swifties bumped up business across Metro Vancouver all weekend, with one major restaurant owner with multiple locations reporting full capacity not just at its downtown location but also in North Vancouver and Olympic Village.

The company's chief technology officer Mark Kennedy said Monday that is the equivalent of uploading 307,000 photos and 2,180 hours of video streaming. Thirteen Swift-themed lighting installations were set up at locations around the city to celebrate the singer's arrival. She said the legacy of the tour will be"a space of joy and togetherness and love" that the fans have created.

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