With a shared aim to support the digital transformation of micro, small, and medium enterprises , TikTok Shop and GCash for Business, the Philippines’ leading mobile wallet, have launched the DigiCities Program across the Philippines, providing essential tools and knowledge in digital payments and social commerce.
The program was rolled out across 27 key cities, including Bacolod, Cebu, Lapu-Lapu, Davao, and Cagayan de Oro, helping small businesses thrive in today’s fast-evolving digital economy.By combining GCash for Business’ seamless digital financial solutions with TikTok Shop’s innovative social commerce platform, the DigiCities Program helps MSMEs overcome challenges such as reaching customers, managing payments, and scaling operations.
“TikTok Shop has quickly become a powerful platform for local brands and small businesses to connect with consumers in innovative and exciting ways. Through the DigiCities Program, we are helping MSMEs adapt to digital trends and giving them the tools they need to thrive in the changing economic landscape,” said Franco Aligaen, Marketing Lead at TikTok Shop Philippines.
GCash for Business offers secure and fast digital financial services, including mobile payments, transaction management, and new EasyBiz Bundles including SoundPay and Tap to Pay, simplifying business operations. TikTok Shop, on the other hand, provides small businesses broad consumer reach, enabling them to engage with a dynamic and active audience. Together, these tools empower MSMEs to thrive in the digital economy, increase online sales, and expand their market reach across the Philippines.
“At GCash for Business, our mission is to simplify payments for business owners, and with the DigiCities Program, we’re transforming key cities around the Philippines with the widespread adoption of digital payments. By establishing digitally inclusive cities, we’re empowering thousands of MSMEs and fostering economic growth and efficiency.