The event was held in partnership with the Department of Small Business Development. The event aimed at inspiring young South Africans about how to build and grow business through leveraging digital marketing and the range of job opportunities available through digital technology.
The event falls in line with Facebook’s focus on educating youth about the employment and entrepreneurship opportunities in the digital world. In a recent Facebook survey undertaken by Living Facts, which surveyed 550, 18 -25-year-olds from the country’s major metros, it found that 62 percent felt negatively about employment prospects in South Africa, yet only half were aware of the employment opportunities offered by the digital industry.
"Our aim is to drive positive social and economic impact across South Africa and there can be no better way to achieve that goal than by helping to equip future generations with the skills they need to thrive in a digital age,” said Emilar Gandhi, Public Policy Lead Facebook, SADC region. The summit kicked off with a panel discussion, fireside chat and question & answer session where attendees heard from young small business owners that have used Facebook platforms to grow and reach new audiences. They also attended workshops on best practices using Facebook platforms such as Facebook, WhatsApp and Instagram to advance their careers or businesses.