At Nevada’s Clown Motel, the vibe is creepier than ever, and business is good

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“America’s Scariest Motel,” read the brochures by the register. “Let fear run down your spine.”

The creepy clown film “It” is muralized on the walls outside the rooms.

What they seem to want is fear, loathing, painted faces, circus vibes and hints of paranormal activity. Basically, Mehar said recently, “they want to be scared.” Many details are yet to be settled, but the idea is for these additions to complement the motel’s existing guest rooms, which teem with enough clown imagery to eclipse a Ringling Brothers reunion. Mehar also aims to convert an existing room into a honeymoon suite.There are paintings, dolls and ceramic figures, each with its own expression — smiling, laughing, smirking, weeping or silently shrieking. And then there are the neighbors.

“Do you use knives? I have clown knives,” Behar said, raising one in his right hand. The blades are 4 inches long. A decade later, they sold it to longtime Tonopah entrepreneur Bob Perchetti, who transformed the motel as part of his efforts to boost local tourism.By then, Perchetti was well into his 70s. A few years later, he put the 1.2-acre motel property up for sale, asking $900,000 and laterMehar, who now splits his time between Tonopah and Vegas, declined to say the sale price, but said he was able to pay off the loan within a few years.

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