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How Companies Build Long-Term Social Value

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SOCIAL VALUE,STRATEGIC IDENTITY,CORPORATE PURPOSE

Harvard Business School professor emeritus Mike Beer shares insights from companies that prioritize long-term social value. He discusses the concept of 'strategic identity' and how these companies set strategies for new products, services, hiring, and even debt management by starting with their core values and purpose.

Harvard Business School professor emeritus Mike Beer has studied companies who invest in building long-term social value, and he says they offer some key lessons for other firms. In this episode, he breaks down how these companies set their strategies for new products and services. As he explains: “One of the key disciplines they have is what we called forging a strategic identity.

So what does that mean? It means that they, first of all, start the process of deciding what they’re going to do, what services or products they’re going to offer…what markets they will go into…by first asking themselves, ‘Who are we?’ They start from the inside out…rather than from the outside in.”HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. The insights in this conversation are still relevant. And just a note, we recorded this by phone. While the audio quality is not great, the conversation is. I think you’ll enjoy it. Here it is.from Harvard Business Review. I’m Sarah Gree

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FTC warns that companies don't disclose how long connected devices will be supportedAnna has been a freelance writer for more than a decade. In that time, she's covered everything from electronics to esports, from marketing to magic. Her tech and entertainment reporting has appeared on Ars Technica, Mashable, Digital Trends, and more. She especially loves playing, making, and geeking out over video games.
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