The cannabis industry is undergoing a transformation, with technology now taking center stage in crafting personalized cannabinoid-based wellness solutions. From artificial intelligence (AI) to advanced data analytics, technology is enabling brands to create products tailored to meet the unique health needs of individuals. This shift is reshaping how athletes, performers, and consumers alike are using cannabis to manage stress, improve sleep, and find relief from pain.
Artificial intelligence and data analytics are the backbone of this revolution, allowing for the creation of highly personalized cannabis products. By analyzing vast amounts of data — from genetic profiles to personal wellness preferences — companies can tailor their offerings to individual needs. For instance, AI can process how cannabinoids like CBD, CBN, and THC interact with a person’s body, adjusting the formulation for maximum effectiveness. Companies like Oura are already making waves in this space. Oura’s smart ring, which tracks sleep, activity, and recovery, gives users insights into how their body reacts to cannabinoids. When combined with cannabinoid profiling, this data helps individuals choose the right products to optimize their wellness outcomes.Athletes and performers have increasingly embraced cannabis for its potential to aid recovery, improve performance, and alleviate stress. However, the effects of cannabis can vary greatly from person to person, making tailored solutions essential. This is where technology plays a crucial role. Mike Tyson, the former boxing champion, have endorsed CBD products to manage pain and enhance recovery. Tyson, who has partnered with a cannabis brand, uses CBD to manage chronic pain from his boxing career. These endorsements are helping normalize cannabis use in the athletic world. Companies like are using AI tools to track customer feedback, adjusting their CBD formulas based on an individual’s pain levels or recovery needs
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