Convictional, A Y Combinator Startup, Will Revolutionize The $5 Trillion B2B E-Commerce Market

Share to twitterWith the growth of e-commerce in the past two decades, smaller vendors have more significant opportunities to sell to merchandisers and retailers regardless of their size. However, these vendors have difficulty selling to larger entities as the latter relies on legacy transaction software to facilitate receiving goods from the former. Chris Grouchy, 24, and Roger Kirkness, 25, saw this unmet need in the e-commerce market and created Convictional in response.

“While Amazon is obsessed with the customer and Shopify is obsessed with the merchant, here at Convictional, we are obsessed with the supplier,” says Grouchy.$5 trillion worth of orders “Given the opportunity in the segment of the e-commerce that we are focusing on, there’s the pressure to grow fast as opposed to building the right product. From our 500+ conversations with suppliers, we wanted to make sure we built a platform that could solve their problems,” Kirkness says.

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