YouTube’s Cleanup Efforts Are Driving Business Opportunities for Creators, Says Product Chief Neal Mohan

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YouTube Product Chief Neal Mohan: Platform Cleanup Drives Business Opportunities for Creators

Mohan continued, “The way I really think about that is, it’s a continual effort to remove — as quickly as possible — any content that violates our guidelines, raising up reliable sources, and reducing the impressions of borderline content which maybe we shouldn’t be recommending as much.”

In addition to Mohan’s Thursday keynote at VidCon, YouTube will stage other events at the July 10-13 convention in Anaheim. It’s hosting screenings of and cast panels for two YouTube originals — season 4 of murder-mystery competition series “Escape the Night” with Joey Graceffa and comedy “Liza On Demand” season 2 starring Liza Koshy. At VidCon, YouTube also is hosting meetups for diverse creators, including Latino, Asian, black, and LGBTQ creators.

“The core of the event is kind of like the YouTube platform coming to life,” said Mohan. “I see fans fly in from around the world to see their favorite creators for a few minutes.” Last month, it added a way for users to remove suggestions from channels they don’t want to watch. It also specifically banned videos that promote the idea that one group is superior to others, including neo-Nazi content, and said it will widen efforts to limit recommendations of “borderline content and harmful misinformation” outside the U.S.

 

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